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Coverage dated October 21, 2026

Apple Music Rebrands With a Look Made by Sound

Headline from Adweek

Created with TBWA\Media Arts Lab and Fred Again, Apple Music's new identity is built on ripples of sound.

Adweek's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

4 articles, oldest first.

  1. Adweek

    Apple Music Rebrands With a Look Made by Sound (opens Adweek)

    Published

    Adweek's feed description

    Created with TBWA\Media Arts Lab and Fred Again, Apple Music's new identity is built on ripples of sound.

  2. Fast Company

    The new, handmade Apple Music logo leans into the science of sound (opens Fast Company)

    Published

    Fast Company's feed description

    Apple Music just unveiled a rebrand that’s literally made out of sound. [Image: Apple] The new brand—which includes a new wordmark, a custom sonic logo, and a rippling visual language—was created through a partnership between the team at Apple Music, the bespoke design agency TBWA\Media Arts Lab (MA…

  3. Digital Trends

    Apple Music just got a new logo. And yeah, it’s inspired by sound and liquid. (opens Digital Trends)

    Published

    Digital Trends's feed description

    Apple says that it actually used music to create the visuals. The colors are gone, and what you get a black-against white look with glass-inspired design elements.

  4. Engadget

    There's a new Apple Music logo and it looks like ripples in water (opens Engadget)

    Published

    Engadget's feed description

    Maybe they should use it as the app logo instead.

Apple Music Rebrands With a Look Made by Sound | Since Then