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Coverage dated January 15, 2024 to January 21, 2024

Initial demand for Apple's Vision Pro headset could wane, top analyst cautions

Headline from NBC Los Angeles, on the newest of 2 developments

Apple’s Vision Pro quickly sold out after preorders opened Friday, but some doubt whether demand for it will remain strong, a top Apple analyst said.

NBC Los Angeles's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Apple Launches Pre-Orders For $3,500 Vision Pro Headset—Requiring Head Scans And Vision Prescriptions

    Headline from Forbes ·

  2. Newest

    Initial demand for Apple's Vision Pro headset could wane, top analyst cautions

    Headline from NBC Los Angeles ·

1 report not tied to one development ·

Read the reports

Reports & sources

17 articles, oldest first.

  1. Variety

    Apple Vision Pro Will Feature 150-Plus 3D Movies at Launch, Immersive Originals, Disney+, Amazon Prime Video and More (opens Variety)

    Published

    Variety's feed description

    Apple unveiled several new entertainment experiences that will be available on the Vision Pro headset when it begins shipping on Feb. 2.

  2. Forbes

    Apple Launches Pre-Orders For $3,500 Vision Pro Headset—Requiring Head Scans And Vision Prescriptions (opens Forbes)

    Published

    Forbes's feed description

    The headset is expected to be released in other markets—including the U.K. and Canada—by the end of the year.

  3. ZDNet

    How much is Apple Vision Pro's highest configuration? Not as crazy as you'd think (opens ZDNet)

    Published

    ZDNet's feed description

    The maxed-out version of Apple's new headset isn't as pricey as it, especially when stacked up against its Mac computers.

  4. ZDNet

    The most expensive Apple Vision Pro configuration is not as crazy as I thought (opens ZDNet)

    Published

    ZDNet's feed description

    The maxed-out version of Apple's new headset isn't as pricey as it, especially when stacked up against its Mac computers.

  5. BGR

    If you want to buy everything you might need for the Apple Vision Pro, prepare to spend over $5,000 (opens BGR)

    Published

    BGR's feed description

    We finally know what going all-out on an Apple Vision Pro will cost customers, and it's a lot of freaking money.

  6. Digital Trends

    Vision Pro discount for Apple employees not so generous (opens Digital Trends)

    Published

    Digital Trends's feed description

    Apple staff will be offered a discount on the company's new Vision Pro headset, though it's not as generous as the one it offered on other Apple gear.

  7. ZDNet

    Apple Vision Pro: 9 reasons people give for ordering the $3,500 headset (opens ZDNet)

    Published

    ZDNet's feed description

    ZDNET talked to buyers who are planning to get the Vision Pro and here's why they are showing deep curiosity for Apple's spatial computer.

  8. CNET

    I've Worn Apple's Vision Pro Headset 4 Times. Here's What You Need to Know Before Buying (opens CNET)

    Published

    CNET's feed description

    Apple's new take on immersive headsets is available to order now -- for a considerable fee.

  9. Digital Trends

    The most expensive Apple Vision Pro costs $4,547 (opens Digital Trends)

    Published

    Digital Trends's feed description

    Apple’s Vision Pro is expensive: if you max it out with all of the priciest components, it will set you back $4,547 -- and that’s before adding any accessories.

  10. Quartz

    Apple's Vision Pro has arrived — with big rebuffs from Netflix, YouTube, and Spotify (opens Quartz)

    Published

    Quartz's feed description

    Preorders launched for the $3,499 mixed-reality headsets as big-name companies said they wouldn't put apps on the platform

  11. Engadget

    Apple Vision Pro pre-orders are now open (opens Engadget)

    Published

    Engadget's feed description

    Apple's much-anticipated mixed reality headset, the Vision Pro, is now available for pre-order in the US through the company's website and all its stores across the country.

  12. Forbes

    Apple Vision Pro Sold Out, At Least For Pre-Order (opens Forbes)

    Published

    Forbes's feed description

    Trying to score a pre-order for a $3,500 face computer? Good luck: Apple appears to be out of stock of Apple Vision Pro headsets, at least for the moment ...

  13. Quartz

    Apple's Vision Pro headsets are "still very niche" despite a sellout in pre-ordering, expert says (opens Quartz)

    Published

    Quartz's feed description

    Apple sold upward of 180,000 of the mixed-reality devices after pre-orders began on Jan. 17

  14. ZDNet

    What Vision Pro shipping times tell us about the demand for Apple's XR headset (opens ZDNet)

    Published

    ZDNet's feed description

    Apple sold anywhere from 160,000 to 180,000 Vision Pro units during the first pre-order weekend. Here's how to place that number in context.

  15. NBC Los Angeles

    Initial demand for Apple's Vision Pro headset could wane, top analyst cautions (opens NBC Los Angeles)

    Published

    NBC Los Angeles's feed description

    Apple’s Vision Pro quickly sold out after preorders opened Friday, but some doubt whether demand for it will remain strong, a top Apple analyst said.

  16. Engadget

    Apple might have sold up to 180,000 Vision Pro headsets over pre-order weekend (opens Engadget)

    Published

    Engadget's feed description

    Analyst Min-Chi Kuo estimates that Apple sold 160,000 to 180,000 Vision Pro headsets during its first pre-order weekend.

  17. Gizmodo

    Apple Vision Pro Is Currently Sold Out but Demand for Pricey Headset Could Go Down (opens Gizmodo)

    Published

    Gizmodo's feed description

    With shipping time being five to seven weeks-long, the headset's demand may see a decline.

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