Coverage dated October 27, 2026

Americans wanted a coffee alternative. The one they picked still has coffee in it.

Headline from KYMA Yuma

By Scott Needham for SmartScout New SmartScout data shows RYZE, a mushroom coffee blend, now brings in more revenue than Nescafé or Starbucks in Amazon’s Instant Coffee category. The caffeine alternatives made without coffee are growing at a fraction of that pace, and several of the best-known names…

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  1. KYMA Yuma

    Americans wanted a coffee alternative. The one they picked still has coffee in it. (opens KYMA Yuma)

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    KYMA Yuma's feed description

    By Scott Needham for SmartScout New SmartScout data shows RYZE, a mushroom coffee blend, now brings in more revenue than Nescafé or Starbucks in Amazon’s Instant Coffee category. The caffeine alternatives made without coffee are growing at a fraction of that pace, and several of the best-known names…

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Americans wanted a coffee alternative. The one they picked still has coffee in it. | Since Then