Coverage dated September 28, 2026

Elder millennials are driving a hobby renaissance in 2026, but ‘funflation’ could ruin the party

Headline from Fast Company

Want to have some fun this fall? It’ll cost you. The Bank of America Institute has released a new report on the hobby economy, and it shows that the price of fun is going up. According to BoA card data, hobby spending increased in August by more than double the pace of overall transaction growth.

Fast Company's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Reports & sources

3 articles, oldest first.

  1. FOX Business

    The hobby economy and 'funflation': Why the cost of having fun is getting serious (opens FOX Business)

    Published

    FOX Business's feed description

    Bank of America Institute data reveals hobby spending rose 7.9% year over year as funflation drives up prices at hobby shops and crafts stores.

  2. Quartz

    Americans are splurging on hobbies even as 'funflation' pushes leisure costs higher (opens Quartz)

    Published

    Quartz's feed description

    Hobby spending rose 7.9% year-over-year in August, more than double the pace of transaction growth, Bank of America data shows

  3. Fast Company

    Elder millennials are driving a hobby renaissance in 2026, but ‘funflation’ could ruin the party (opens Fast Company)

    Published

    Fast Company's feed description

    Want to have some fun this fall? It’ll cost you. The Bank of America Institute has released a new report on the hobby economy, and it shows that the price of fun is going up. According to BoA card data, hobby spending increased in August by more than double the pace of overall transaction growth.

Elder millennials are driving a hobby renaissance in 2026, but ‘funflation’ could ruin the party | Since Then