Coverage dated November 12, 2023 to November 13, 2023
Apple gets 36% of Google search revenue from Safari, Alphabet witness says
Headline from NBC 6 South Florida
Google pays Apple 36% of its search advertising revenue from Safari under the terms of the two companies’ search default agreement, an Alphabet witness said.
NBC 6 South Florida's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.
It’s not clear how much ad revenue Google generates from Safari, but it’s safe to assume that 36 percent of that number would likely be tens of billions of dollars.
Google pays Apple Inc. 36% of the revenue it earns from search advertising made through the Safari browser, the main economics expert for the Alphabet Inc. unit said Monday.
Google pays Apple 36% of its search advertising revenue from Safari under the terms of the two companies’ search default agreement, an Alphabet witness said.
A recent report suggested that this translated to a colossal $18 billion for Apple in 2021, though the deal between the two tech behemoths is now under threat.