Coverage dated August 20, 2025 to August 26, 2025

Cracker Barrel’s giving up on the logo redesign that infuriated customers, and Trump

Headline from The Oregonian, on the newest of 3 developments

The attempted redesign was part of a wider plan to modernize its restaurants and appeal to younger customers.

The Oregonian's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

3 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

Aug 21, 2025
Cracker Barrel scraps new logo following backlash
Headline from NBC 5 Dallas-Fort Worth ·
Aug 25, 2025
Cracker Barrel says it "could've done a better job" with release of new logo that angered some fans
Headline from KOB 4 ·
Aug 26, 2025Newest
Cracker Barrel’s giving up on the logo redesign that infuriated customers, and Trump
Headline from The Oregonian ·

Read the reports

Reports & sources

135 articles, oldest first.

Washington Examiner
Cracker Barrel faces backlash over modernized logo despite CEO's spin (opens Washington Examiner)
Published Aug 20, 2025
Washington Examiner's feed description
A press release from the chain states its new logo is “rooted even more closely” to its iconic barrel shape and name.
WTOP Washington DC
Cracker Barrel unveils a controversial logo change (opens WTOP Washington DC)
Published Aug 20, 2025
WTOP Washington DC's feed description
Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.
Foxla
Cracker Barrel unveils new logo, fall menu amid brand makeover (opens Foxla)
Published Aug 20, 2025
Foxla's feed description
Cracker Barrel has introduced a refreshed look alongside a new fall menu.
The Hill
Cracker Barrel rebrands logo after 48 years (opens The Hill)
Published Aug 20, 2025
The Hill's feed description
Cracker Barrel introduced a new logo Tuesday as part of its "All the More" campaign, designed to enhance aesthetic updates in stores.
Insider
Cracker Barrel's new look is turning heads — and it's not just about design (opens Insider)
Published Aug 20, 2025
Insider's feed description
Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.
KOB 4
Cracker Barrel unveils a new logo as part of wider rebrand efforts, sparking ire among some online (opens KOB 4)
Published Aug 20, 2025
KOB 4's feed description
Cracker Barrel is marching forward with an ongoing makeover. And to some fans' dismay, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated with Cracker Barrel over the years. The man leaning on that barrel is also gone, as are the words “Old Country Store.
The Federalist
Cracker Barrel Self Destructs Its Iconic Brand With Logo Change (opens The Federalist)
Published Aug 20, 2025
The Federalist's feed description
Cracker Barrel has doubled down on the obliteration of its own iconic brand by unveiling a new sterile, soulless logo.
Fox News
Cracker Barrel unveils new simplified logo: 'Our story hasn’t changed' (opens Fox News)
Published Aug 20, 2025
Fox News's feed description
Cracker Barrel unveiled a new text-only logo, removing the iconic man sitting by a barrel image that has been part of the restaurant chain's branding for decades.
The Hill
Cracker Barrel redesign faces backlash, causes political frenzy (opens The Hill)
Published Aug 20, 2025
The Hill's feed description
Cracker Barrel's new logo faces backlash as it removes the iconic old man and barrel, sparking debate and criticism on social media.
Fox News
Cracker Barrel faces customer criticism after ditching iconic 48-year-old logo for new design (opens Fox News)
Published Aug 21, 2025
Fox News's feed description
Cracker Barrel is facing customer backlash after replacing its iconic 48-year-old logo with a modern text-only design.
FOX Business
New Cracker Barrel logo sparks backlash as ex-longtime worker says it erodes nostalgia (opens FOX Business)
Published Aug 22, 2025
FOX Business's feed description
A former Cracker Barrel employee called the logo change "brand suicide" as restaurant chain removes "Uncle Herschel" imagery from its iconic branding.
Forbes
The Cracker Barrel Logo Controversy, Explained (opens Forbes)
Published Aug 23, 2025
Forbes's feed description
Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand controversy, explained.
NBC News
Cracker Barrel tells customers it 'could have done a better job' with logo rollout, but our values haven't changed (opens NBC News)
Published Aug 24, 2025
NBC News's feed description
Cracker Barrel on Monday tried to reassure customers that its values have remained the same after receiving criticism following a new logo reveal and general brand refresh.
Blaze Media
Cracker Barrel responds with sneaky message after backlash over rebrand (opens Blaze Media)
Published Aug 24, 2025
Blaze Media's feed description
'We know we won't always get everything right the first time.'
Insider
Cracker Barrel responds to criticism of new logo, says 'old timer' will stay on menus and road signage (opens Insider)
Published Aug 24, 2025
Insider's feed description
Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its rebrand.
NBC 6 South Florida
Cracker Barrel says it 'could've done better job' with controversial new logo (opens NBC 6 South Florida)
Published Aug 24, 2025
NBC 6 South Florida's feed description
Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week.
Fortune
Cracker Barrel's logo fiasco shows how hard it is to freshen things up without annoying loyal customers (opens Fortune)
Published Aug 24, 2025
Seattle Times
Cracker Barrel says it “could’ve done a better job” with release of new logo that angered some fans (opens Seattle Times)
Published Aug 24, 2025
Seattle Times's feed description
Cracker Barrel is sticking with its new logo.
The Federalist
Cracker Barrel Doubles Down On Unpopular Rebrand (opens The Federalist)
Published Aug 24, 2025
The Federalist's feed description
After facing nearly a week-long backlash to its new soulless rebranding efforts, Cracker Barrel is doubling down on stupid.
The Hill
Cracker Barrel releases statement following backlash over rebranded logo (opens The Hill)
Published Aug 24, 2025
The Hill's feed description
Cracker Barrel responds to backlash over new logo, promising to maintain core values and traditions. Stock dropped $94 million after change.
FOX Business
Cracker Barrel admits it 'could've done a better job' after new logo backlash (opens FOX Business)
Published Aug 24, 2025
FOX Business's feed description
Cracker Barrel admitted that it “could’ve done a better job" after customers expressed outrage over its new logo.
Newsweek
Cracker Barrel apologizes to customers amid logo controversy (opens Newsweek)
Published Aug 24, 2025
Newsweek's feed description
The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says.
CBS News
Cracker Barrel refreshed its logo and paid the price. Here (opens CBS News)
Published Aug 24, 2025
CBS News's feed description
Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.
MyNorthwest
Cracker Barrel says it "could've done a better job" with release of new logo that angered some fans (opens MyNorthwest)
Published Aug 24, 2025
MyNorthwest's feed description
Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week.
FOX Business
Why the Cracker Barrel logo change triggered an 'emotional shockwave' (opens FOX Business)
Published Aug 24, 2025
FOX Business's feed description
Cracker Barrel faces customer backlash over rebranding that removed Uncle Herschel imagery, with experts saying the change erased nostalgia and everyday Americana

Showing the first 25 of 94 headlines. ·

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.