Coverage dated July 23, 2023 to July 27, 2023

Adidas to sell more surplus Yeezy sneakers, clearing stock from scuttled Ye partnership

Headline from The Oregonian, on the newest of 3 developments

The German sportswear brand is trying to unload the unsold shoes while donating to groups fighting antisemitism.

The Oregonian's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

3 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

Jul 24, 2023
Adidas Made More Than $560 Million Off Unsold Yeezy’s, Report Says
Headline from Forbes ·
Jul 25, 2023
Strong leftover Yeezy sales could reduce Adidas’ expected operating loss
Headline from KTVZ Bend ·
Jul 28, 2023Newest
Adidas to sell more surplus Yeezy sneakers, clearing stock from scuttled Ye partnership
Headline from The Oregonian ·

Read the reports

Reports & sources

31 articles, oldest first.

Forbes
Adidas Made More Than $560 Million Off Unsold Yeezy’s, Report Says (opens Forbes)
Published Jul 23, 2023
Forbes's feed description
Demand for the shoes, designed by Kanye West, appears to outweigh the controversy surrounding the artist.
Fortune
Kanye's unsold Yeezys raise $563 million for Adidas (opens Fortune)
Published Jul 23, 2023
Fortune's feed description
The German sportswear giant cut ties with the rapper after his public antisemitic rants.
Al Jazeera
Adidas gets $565m in orders for unsold Yeezy shoes (opens Al Jazeera)
Published Jul 23, 2023
Al Jazeera's feed description
German sportswear company has taken orders for 4 million pairs after antisemitism row, Financial Times report says.
New York Post
Adidas sells batch of Yeezy shoes for $565M after cutting ties with Kanye West (opens New York Post)
Published Jul 23, 2023
New York Post's feed description
Last month, Adidas put its unsold Yeezy inventory up for sale. The German sportswear company sold 4 million sneakers within 48 hours, totaling $565 million in sales.
KTVZ Bend
Strong leftover Yeezy sales could reduce Adidas’ expected operating loss (opens KTVZ Bend)
Published Jul 24, 2023
KTVZ Bend's feed description
By Ellie Stevens, CNN (CNN) — Strong sales of leftover Yeezy inventory is helping Adidas recoup some of its losses. Recent sales of the shoes left over from the abandoned collaboration with Ye, the rapper formerly known as Kanye West, should reduce Adidas’ expected operating loss to $498.
Forbes
Adidas Combats Its Yeezy Problem With $565 Million In Online Orders (opens Forbes)
Published Jul 24, 2023
Forbes's feed description
Leftover Yeezy’s are helping Adidas climb out of major debt when online orders totaled $565 million. Inventory had piled up after it severed ties with the rapper Ye West.
Black Enterprise
Yeezys Are Going Fast After Adidas Put Them Back On The Market With Sales Of $560M (opens Black Enterprise)
Published Jul 24, 2023
Black Enterprise's feed description
Adidas received orders for Yeezys valued at $564 million, which was more than the manufacturer anticipated.
Quartz
The first batch of Yeezy sales has put a spring in Adidas's step (opens Quartz)
Published Jul 24, 2023
Quartz's feed description
One part of Adidas's plan to deal with its Yeezy stock remains unclear
The Oregonian
Adidas to sell more surplus Yeezy sneakers, clearing stock from scuttled Ye partnership (opens The Oregonian)
Published Jul 27, 2023
The Oregonian's feed description
The German sportswear brand is trying to unload the unsold shoes while donating to groups fighting antisemitism.
KTVZ Bend
Adidas clearing out more Yeezy shoes in second wave (opens KTVZ Bend)
Published Jul 27, 2023
KTVZ Bend's feed description
By Parija Kavilanz, CNN New York (CNN) — Adidas is releasing a second wave of Yeezy shoes into the market as it moves to clear out the inventory of its defunct collaboration with Ye, formerly known as Kanye West.
Los Angeles Times
Adidas to release second batch of Yeezy sneakers after breakup with Ye (opens Los Angeles Times)
Published Jul 27, 2023
Los Angeles Times's feed description
Adidas is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West.
New York Post
Adidas to release second batch of Yeezy sneakers after breakup with Kanye West (opens New York Post)
Published Jul 27, 2023
New York Post's feed description
The online sale willstart Wednesday through Adidas smartphone apps and its website.
Bloomberg
Adidas Plans Sale of Second Yeezy Batch With Wholesale Partners (opens Bloomberg)
Published Jul 27, 2023
Bloomberg's feed description
Adidas AG will start a second batch of Yeezy sneaker sales next week as part of its plan to work through the inventory of products from its canceled collaboration with the rapper and designer Kanye West.
Forbes
Adidas Plans Further Sale Of Yeezy Inventory In August (opens Forbes)
Published Jul 27, 2023
Forbes's feed description
Adidas plans Yeezy’s second phase of stock sales after making $565 million from its first leftover sales in May.
Portland Press Herald
Adidas plans sale of second Yeezy batch to eat into stockpile (opens Portland Press Herald)
Published Jul 27, 2023
Portland Press Herald's feed description
The German sports company will offer a range of Yeezy footwear in phases throughout the month of August, this time including digital platforms of some wholesale partners.
Honolulu Star-Advertiser
Adidas to release 2nd batch of Yeezy sneakers after dropping Ye (opens Honolulu Star-Advertiser)
Published Jul 27, 2023
Honolulu Star-Advertiser's feed description
FRANKFURT, Germany >> Adidas said today that it is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West, as the German sportswear brand seeks to unload the unsold shoes while donating to groups fighting antisemitism.
The Guardian
Adidas to sell second batch of Yeezy trainers after breakup with Kanye West (opens The Guardian)
Published Jul 27, 2023
The Guardian's feed description
Sportswear firm says first release of unsold stock helped reduced its expected annual losses by €250m

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.