Coverage dated November 7, 2022

Adidas names CEO of rival Puma as new boss

Headline from Digital Journal

Adidas on Tuesday named Bjorn Gulden, chief of rival outfitter Puma, as its new CEO as the German sportswear giant seeks to emerge from months of

Digital Journal's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Reports & sources

8 articles, oldest first.

  1. Digital Journal

    Adidas names CEO of rival Puma as new boss (opens Digital Journal)

    Published

    Digital Journal's feed description

    Adidas on Tuesday named Bjorn Gulden, chief of rival outfitter Puma, as its new CEO as the German sportswear giant seeks to emerge from months of

  2. MyNorthwest

    Adidas appoints boss of rival Puma as CEO after Ye fallout (opens MyNorthwest)

    Published

    MyNorthwest's feed description

    BERLIN (AP) -- Adidas has appointed Bjørn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in

  3. KRDO

    Adidas scoops up CEO who turned around rival Puma (opens KRDO)

    Published

    KRDO's feed description

    By Hanna Ziady, CNN Business Adidas has appointed the head of Puma to succeed outgoing CEO Kasper Rorsted, betting on his ability to replicate its crosstown rival’s comeback. Norwegian Bjørn Gulden, 57, will become CEO of Adidas on January 1, 2023, the German sportswear brand said in a statement on …

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Adidas names CEO of rival Puma as new boss | Since Then