Adidas does rapid U-turn in Black Lives Matter logo dispute
Headline from KTVZ Bend
By Anna Cooban, CNN Adidas is backpedaling fast over its latest attempt to protect its iconic three-stripe mark. The German sportswear company said Wednesday it was dropping its opposition to an attempt by a Black Lives Matter campaign group to trademark a logo featuring three parallel stripes.
KTVZ Bend's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.
Adidas is withdrawing its challenge to a Black Lives Matter trademark application featuring three parallel stripes, two days after it contested the image with the U.S. Trademark Office.
Adidas had told the trademark office in a Monday filing that the Black Lives Matter Global Network Foundation’s yellow-stripe design was confusingly similar to its own famous mark.
By Anna Cooban, CNN Adidas is backpedaling fast over its latest attempt to protect its iconic three-stripe mark. The German sportswear company said Wednesday it was dropping its opposition to an attempt by a Black Lives Matter campaign group to trademark a logo featuring three parallel stripes.
Adidas is dropping opposition to Black Lives Matter's legal bid to trademark the three-stripe logo amidst complaints about company culture and lack of diversity.
The German sportswear company challenged the trademark application on Monday, saying it was “confusingly similar” to its three-stripe logo. Within 48 hours, it reversed course.
A source close to the company said the rapid about-turn was triggered by concern that people could misinterpret Adidas’ trademark objection as criticism of Black Lives Matter’s mission.…
Sneaker giant Adidas AG has asked the U.S. Trademark Office to reject an application for a Black Lives Matter trademark featuring three parallel stripes, arguing it could mislead the public.
