Coverage dated September 30, 2026 to October 7, 2026

These Lego Sets Are All Up to 40% Off on Amazon for Prime Big Deals Day

Headline from Variety, on the newest of 5 developments

Amazon’s Prime Big Deal Days is giving movie buffs another reason to start holiday shopping early, with Lego sets inspired by some of Hollywood’s biggest franchises getting discounts of up to 40%. Among the standout deals is the Lego Icons “Project Hail Mary” set, which is down to $69.99 from $99.

Variety's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

5 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. This Amazon deal could be the first to sell out when Prime Big Deal Days starts

    Headline from The Oregonian ·

  2. Consumer Alert: How to find good deals during Amazon October Prime Sale

    Headline from WHEC Rochester ·

  3. Prime Big Deal Days: 50+ bestsellers at their lowest price this year

    Headline from WCBD News 2 ·

  4. Prime Big Deal Days: MacBooks, iPads and more of the best Apple deals live now

    Headline from WCBD News 2 ·

  5. Newest

    These Lego Sets Are All Up to 40% Off on Amazon for Prime Big Deals Day

    Headline from Variety ·

4 reports not tied to one development ·

Reports & sources

108 articles, oldest first.

  1. NBC News

    These Amazon bestsellers are worth watching during Prime Day (opens NBC News)

    Published

    NBC News's feed description

    Products shoppers bought most during prior sales, plus the best current deals on proven bestsellers.

  2. NBC News

    Target, Walmart, Best Buy and more stores have pre-Prime Day sales with up to 75% off (opens NBC News)

    Published

    NBC News's feed description

    The strongest fall deals from Walmart, Target, Best Buy and other retailers, all vetted by NBC Selected editors.

  3. The Oregonian

    The best ways to save more with Walmart during this year’s Prime Big Deal Days (opens The Oregonian)

    Published

    The Oregonian's feed description

    As Amazon prepares its October sale event for Prime members, Walmart is offering comparable or better deals on home electronics available to everyone, including a $1,000 discount on LG OLED TVs.

  4. NJ.com / Star-Ledger

    15 early deals you can shop this weekend before Amazon’Prime Big Deal Days even starts (opens NJ.com / Star-Ledger)

    Published

    NJ.com / Star-Ledger's feed description

    You don't have to wait until Amazon Prime Big Deal Days kicks off. Several retailers are having massive sales this weekend, so you can start scoring deals right now.

  5. The Oregonian

    Walmart may beat Amazon Prime Day this year for deals during Prime Day 2026 (opens The Oregonian)

    Published

    The Oregonian's feed description

    The members-only event features deals on Amazon devices, TVs, smart home products, and everyday essentials, while Walmart is widely expected to roll out rival promotions to compete for bargain hunters.

  6. Inverse

    The Best Deals From Amazon’s Prime Big Deal Days Sale (opens Inverse)

    Published

    Inverse's feed description

    Shop early deals from Amazon Prime Big Deal Days starting now! Save on smart-home gadgets, travel gear, kitchen essentials, beauty products, and holiday gifts.

  7. NJ.com / Star-Ledger

    52 early Prime Big Deal Days sales you can shop this weekend (opens NJ.com / Star-Ledger)

    Published

    NJ.com / Star-Ledger's feed description

    Amazon has so many early Prime Big Deal Days deals you can shop this weekend. Don't miss out on these low prices!

  8. NJ.com / Star-Ledger

    Prime Day isn’t just at Amazon, these competitors are running sales, too (opens NJ.com / Star-Ledger)

    Published

    NJ.com / Star-Ledger's feed description

    Amazon's highly anticipated Prime Big Deal Days isn't the only sale you're going to want to shop this week. Several competitors are rolling out big deals, too.

  9. The Oregonian

    This Amazon deal could be the first to sell out when Prime Big Deal Days starts (opens The Oregonian)

    Published

    The Oregonian's feed description

    Deal trackers are calling the Ring Battery Doorbell 2K one of the strongest early offers for Prime Big Deal Days, with the smart security device priced below any previous 2026 discount.

  10. ABC 27 Harrisburg

    Amazon launches tool to help with scams ahead of Prime Day (opens ABC 27 Harrisburg)

    Published

    ABC 27 Harrisburg's feed description

    (WHTM)-- As people are head to Amazon for deals tomorrow as Prime Day kicks off, scammers are also on the prowl. Amazon now has a new way to help consumers fight back. Scammers are extremely opportunistic, finding just about any chance to take advantage of customers.

  11. NBC News

    New October Prime Day deals just dropped — I hand-picked 63+ worth shopping (live updates) (opens NBC News)

    Published

    NBC News's feed description

    It’s almost Prime Big Deal Days, but you can snag top deals now. We’re live tracking deals on Apple, Kindle, Lego, iRobot, Ugg, Shark, Casper, Ninja and more.

  12. CNET

    Looking at Smart Home Deals for Amazon Prime Day? Here Are 4 Picks I Use in My Own Home (opens CNET)

    Published

    CNET's feed description

    Amazon Prime Days are the time to adopt new smart devices to save time and money. Here’s what I’ve found most useful.

  13. Investor's Business Daily

    Amazon Readies Prime Big Deal Days. Can E-Commerce Growth Continue To Surprise? (opens Investor's Business Daily)

    Published

    Investor's Business Daily's feed description

    Amazon stock is trading in a flat base pattern as the tech giant kicks off holiday shopping with Prime Big Deals Days.

  14. NJ.com / Star-Ledger

    41 hot deals to shop during Walmart’s ‘anti-Prime Day’ sale (opens NJ.com / Star-Ledger)

    Published

    NJ.com / Star-Ledger's feed description

    Walmart's Deals & More sale is live with deals so good, even we can't pass them up. Here's what's worth grabbing before these price drops disappear.

  15. CW 33 Dallas

    Scam alert ahead of Amazon's Oct. 6-7 Prime Day sales (opens CW 33 Dallas)

    Published

    CW 33 Dallas's feed description

    Consumers are being warned to watch out for potential scams ahead of Amazon's annual Prime Day sales event, which is scheduled to begin on October 6.

  16. WOOD TV8

    Amazon Prime Big Deal Days Apple Deals (opens WOOD TV8)

    Published

    WOOD TV8's feed description

    The best Prime Big Deal Days deals on Apple products Fall is officially here and with the dropping temps and pumpkin spice lattes comes Amazon's Prime Big Deal Days, aka, October Prime Day. This year's event is spanning 48 hours on Oct.

  17. Rolling Stone

    Amazon Prime Big Deal Days Discounts Are Really Lame — Except for These 16 Products (opens Rolling Stone)

    Published

    Rolling Stone's feed description

    The mega retailer's October Prime Day sale is full of duds. Here's what's actually worth buying ahead of the official start time

  18. WISH-TV Indianapolis

    Amazon Prime Big Deal Days starts at 3 am Tuesday: What to know, deals to watch (opens WISH-TV Indianapolis)

    Published

    WISH-TV Indianapolis's feed description

    INDIANAPOLIS — Amazon’s Prime Big Deal Days kicks off early Tuesday morning, offering Prime members two days of deals ahead of the holiday shopping season. The 48-hour sale officially begins at 3:01 a.m. ET Tuesday and runs through early Thursday morning for shoppers in the Eastern time zone.

  19. The Hollywood Reporter

    Prime Big Deal Days 2026: What to Snag (and Skip) During Amazon’s 48-Hour Sale (opens The Hollywood Reporter)

    Published

    The Hollywood Reporter's feed description

    Everything to know about Amazon's second — and final — Prime-exclusive savings event of the year.

  20. GQ

    90 Best October Prime Day Deals 2026, Handpicked by GQ Editors (opens GQ)

    Published

    GQ's feed description

    A whole lot of deals, whittled down to the ones we’d actually buy.

  21. GQ

    The 40+ Best October Prime Day Clothing Deals 2026 (opens GQ)

    Published

    GQ's feed description

    Another Prime Day is here, and we found the best clothing deals actually worth your hard-earned money.

  22. NBC News

    Live updates: The absolute best October Prime Day deals, hand-picked by a shopping reporter (opens NBC News)

    Published

    NBC News's feed description

    NBC Selected editors are tracking the best October Prime Day deals live, with prices and recommendations updated throughout the event. Here’s what’s worth buying.

  23. New York Post

    Don’t wait for Black Friday — Prime Big Deal Days has Apple bestsellers up to 60% off (opens New York Post)

    Published

    New York Post's feed description

    Holiday shopping just got Siri-ous.

  24. New York Post

    These big screens are big deals — Save on October Prime Day TV deals (opens New York Post)

    Published

    New York Post's feed description

    TV deals from under $200.

  25. NBC News

    The best October Prime Day deals under $50 from Medicube, Casper and more (opens NBC News)

    Published

    NBC News's feed description

    NBC Selected editors found the best Amazon deals under $50 across home, beauty, tech, travel and more.

Showing the first 25 of 79 headlines. ·

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.

Separate coverage close to this update in time and subject.

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