Coverage dated October 22, 2026 to October 23, 2026

The companies spending millions to reach you through podcasts

Headline from ABC 17 Mid-Missouri

Ten of the largest advertisers spent a combined $41.1 million in September 2026, according to Podcast News Daily, which means spend was up a whopping 20.9% from August. Floodlight, a programmatic ad solutions provider, dives into how podcast advertising has changed since early spring.

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  1. ABC 17 Mid-Missouri

    The companies spending millions to reach you through podcasts (opens ABC 17 Mid-Missouri)

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    ABC 17 Mid-Missouri's feed description

    Ten of the largest advertisers spent a combined $41.1 million in September 2026, according to Podcast News Daily, which means spend was up a whopping 20.9% from August. Floodlight, a programmatic ad solutions provider, dives into how podcast advertising has changed since early spring.

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