On Holding AG has signed French superstar Kylian Mbappé as a partner in developing football products and representing the brand, mounting a bold challenge to Nike Inc. and Adidas AG’s dominance of the sport.
France captain Kylian Mbappé has signed with Swiss sportswear brand On, ending a partnership with Nike that began at the start of his career. The deal marks On’s entry into football, with the company also appointing France and Arsenal great Thierry Henry as its football director.
By Jordan Valinsky, CNN New York (CNN) — French football star Kylian Mbappé has signed a new sponsorship deal with sportswear brand On, following the end of his roughly 20-year relationship with Nike. The Swiss-based company announced Friday that Mbappé will become a global ambassador for On and “wo…