Coverage dated May 14, 2023 to May 15, 2023

Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful

Headline from Forbes, from the development of May 15, 2023

Newest development May 16, 2023 · 3 reportsAn old Miller Lite ad about sexist beer commercials has conservatives 'devastated' the company has also gone 'woke'

Miller Lite has had some pretty sexist advertisements over the course of its nearly 50 years of its existence So, in honor of Women’s History Month, they’ve committed to not only cleaning up their past, but also turning it into something good in their new campaign, "Bad $#! T to Good $#! T," to c...

Forbes's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Developments in this update

2 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

  1. Names this update

    Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful

    Headline from Forbes ·

  2. Newest

    An old Miller Lite ad about sexist beer commercials has conservatives 'devastated' the company has also gone 'woke'

    Headline from The Daily Dot ·

Reports & sources

9 articles, oldest first.

  1. BizPac Review

    Miller Lite channels Bud Light in woke ‘hold my beer’ ad to eradicate sexist beer advertising (opens BizPac Review)

    Published

    BizPac Review's feed description

    In March, Miller Lite ran an ad campaign for Women's History Month hammering sexist advertisements and telling Bud Light, "Hold my beer."

  2. Forbes

    Miller Lite’s Campaign To Eradicate Sexist Beer Advertising Proves Successful (opens Forbes)

    Published

    Forbes's feed description

    Miller Lite has had some pretty sexist advertisements over the course of its nearly 50 years of its existence So, in honor of Women’s History Month, they’ve committed to not only cleaning up their past, but also turning it into something good in their new campaign, "Bad $#! T to Good $#! T," to c...

  3. Newsweek

    Miller Lite slammed for previously sexualizing women to sell beer (opens Newsweek)

    Published

    Newsweek's feed description

    Conservatives took issue with the beer company's recent campaign to reckon with its past depiction of women in its marketing.

  4. Breitbart News

    'Joined the Woke Cult': Miller Lite Under Fire over Feminist Ad Campaign (opens Breitbart News)

    Published

    Breitbart News's feed description

    Miller Lite is under fire after a March ad campaign caught renewed attention for its overtly feminist tone.

  5. Fox News

    Miller Lite's feminist ad from March goes viral amid Bud Light backlash: 'These companies are broken' (opens Fox News)

    Published

    Fox News's feed description

    An ad for Miller Lite went viral on Monday after conservatives likened it to Bud Light's recent marketing controversy, saying the beer company has gone woke.

  6. The Washington Free Beacon

    The Next Bud Light? Miller Lite Under Fire for Feminist Commercial (opens The Washington Free Beacon)

    Published

    The Washington Free Beacon's feed description

    Miller Lite is facing criticism for a weeks-old ad that pushed a feminist message, months after Bud Light promoted a partnership with a transgender influencer that started a massive boycott.

  7. The Daily Dot

    An old Miller Lite ad about sexist beer commercials has conservatives 'devastated' the company has also gone 'woke' (opens The Daily Dot)

    Published

    The Daily Dot's feed description

    Miller Lite ad about sexist beer marketing and supporting female brewers sparks a Bud Light-styled backlash.

  8. RedState

    Watch: Cringe 'Woke' Miller Lite Beer Ad Resurfaces, Gives Bud Light Some Stiff Competition (opens RedState)

    Published

    RedState's feed description

    The 'woke beer' competition is getting stupider by the day.

  9. Fox News

    Miller Lite's 'woke' apology for bikini girl ads sparks new beer industry controversy: 'Really odd' (opens Fox News)

    Published

    Fox News's feed description

    Kayleigh McEnany criticized the "reductionist" portrayal of women in Miller Lite's advertisement that condemned the use of bikini-clad women in old beer ads.