Coverage dated July 22, 2023 to July 26, 2023

Elon Musk's rebrand of Twitter to X is running into a problem: People like to 'tweet'

Headline from FOX 43 York, on the newest of 4 developments

Among other issues Musk is facing during the attempted rebrand is the simple problem that the word "tweet" is embedded in pop culture.

FOX 43 York's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

Earlier updates in this story

Developments in this update

4 dated developments, oldest first, newest marked. Each is named by one outlet's own headline; open its reports to see every outlet that covered it.

Jul 23, 2023
Elon Musk Says Twitter Will Soon Change Its Brand to “X”
Headline from The Hollywood Reporter ·
Jul 24, 2023
Elon Musk’s Twitter Rebrand Sets Stage For Everything App ‘X’ To Takeoff, Experts Say—Here’s How
Headline from Forbes ·
Jul 26, 2023
Elon Musk's X rebrand reignites his goal to turn Twitter into an app like China's WeChat
Headline from NBC10 Philadelphia ·
Jul 27, 2023Newest
Elon Musk's rebrand of Twitter to X is running into a problem: People like to 'tweet'
Headline from FOX 43 York ·

Read the reports

Reports & sources

98 articles, oldest first.

RedState
Late-Night Tweetstorm: Elon Musk Says Twitter to Change Logo to 'X,' 'Bid Adieu to the Twitter Brand' (opens RedState)
Published Jul 22, 2023
RedState's feed description
Is Elon just punking us, or did he just announce a major change to Twitter in a latenight tweetstorm?
The Hollywood Reporter
Elon Musk Says Twitter Will Soon Change Its Brand to “X” (opens The Hollywood Reporter)
Published Jul 22, 2023
The Hollywood Reporter's feed description
"Soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted late Saturday night.
Variety
Elon Musk Claims Twitter Will Soon Be Renamed ‘X’ (opens Variety)
Published Jul 22, 2023
Variety's feed description
Goodbye Twitter, hello X? Elon Musk, the multibillionaire who controls Twitter, said the social network he took over in October 2022 will be renamed “X” — relegating the cute litt…
New York Post
Social media shreds Elon Musk over Twitter rebrand: ‘Hasn’t gotten over his X’ (opens New York Post)
Published Jul 23, 2023
New York Post's feed description
Social media users appear to be skeptical of Twitter’s new look.
The Daily Dot
A crypto scam immediately latched on to Musk's new 'X' rebrand for Twitter (opens The Daily Dot)
Published Jul 23, 2023
The Daily Dot's feed description
Apparent crypto scammers are already seizing on Elon Musk's rebrand this week that saw Twitter morph into 'X.'
The Daily Dot
Everyone hates Elon Musk's Twitter X rebrand (opens The Daily Dot)
Published Jul 23, 2023
The Daily Dot's feed description
By changing Twitter's name to "X," Elon Musk destroyed a popular brand and confused the platform's users.
Insider
Elon Musk plans to rebrand Twitter as 'X' — an idea that harkens back to the CEO's early days when he was ousted from PayPal (opens Insider)
Published Jul 23, 2023
Insider's feed description
Elon Musk announced Saturday that he plans to rebrand Twitter as 'X.' The new name is a full-circle moment harkening back to the CEO's PayPal days.
Slate Magazine
The Delusion Behind the New Name Elon Musk Is Giving Twitter (opens Slate Magazine)
Published Jul 23, 2023
Slate Magazine's feed description
Whatever “X” is going to be, it’ll never be an Everything App.
NBC 5 Dallas-Fort Worth
Musk risks even more damage to Twitter's business as the messaging app changes name to X (opens NBC 5 Dallas-Fort Worth)
Published Jul 23, 2023
NBC 5 Dallas-Fort Worth's feed description
Elon Musk’s rebranding of Twitter to X in pursuit of becoming a super app leaves the already vulnerable business at risk of further deterioration.
Niemanlab
If other media companies thought about brand equity the way Elon Musk thinks about Twitter’s (er, X’s) (opens Niemanlab)
Published Jul 23, 2023
Niemanlab's feed description
In the spirit of Tronc, Elon Musk has decided to throw away more than a decade of brand equity by changing the name of Twitter to...the letter X. Imagine if more media executives followed his lead.
ZDNet
Twitter rebrands to 'X' over the weekend (opens ZDNet)
Published Jul 23, 2023
ZDNet's feed description
The Twitter logo and much of the branding have changed to 'X,' the most radical shift since the platform's launch in 2006.
Variety
Musk’s Twitter Rebranding as X Is Off to a Confusing, Haphazard Start (opens Variety)
Published Jul 23, 2023
Variety's feed description
Over the weekend, Elon Musk issued the unexpected fiat via late-night/early-morning tweetstorm (x-storm?) that Twitter would now be known as X — complete with a new X logo that has replaced t…
Washington Examiner
Twitter logo: Elon Musk's 'X' rebrand met with problems for hours after launch (opens Washington Examiner)
Published Jul 23, 2023
Washington Examiner's feed description
Twitter rebranded to x.com on Monday, but the transformation of the social media website was not without its hiccups.
Engadget
Twitter CEO teases banking and payment plans in memo about X rebrand (opens Engadget)
Published Jul 23, 2023
Engadget's feed description
Twitter’s rebrand to X is officially underway, and CEO Linda Yaccarino has offered some new clues about what it may mean for the company..
Deadline
As Elon Musk Rebrands Twitter, Says Tweets Should Be Called ‘X’s (opens Deadline)
Published Jul 23, 2023
Deadline's feed description
Elon Musk, who bought the social media platform formerly called Twitter last fall, has rebranded it to ‘X’ after a weekend of messaging signaling the change that included a photo of the…
Insider
Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated. (opens Insider)
Published Jul 23, 2023
Insider's feed description
Elon Musk renamed Twitter to "X" as part of his latest company overhaul, but it looks like Meta already holds the rights to the name.
Al Jazeera
What’s behind Twitter’s brand transformation? (opens Al Jazeera)
Published Jul 23, 2023
Al Jazeera's feed description
The social media company’s owner changes Twitter’s logo to an ‘X’ in a bid to leave his mark on the popular platform.
Forbes
Welcome To X, Elon Musk’s Pointless, Sordid-Sounding Twitter Rebrand (opens Forbes)
Published Jul 23, 2023
Forbes's feed description
Elon Musk finally pulled the trigger on an idea he’s been pushing for two decades now, X.com, the “everything app” which he has launched by rebranding Twitter, the “post funny little sentences app,” erasing one of the most well-known brands in the entire tech industry overnight.
New York Post
‘Twitter name does not make sense’: Elon Musk on why he wants to change platform’s identity (opens New York Post)
Published Jul 24, 2023
New York Post's feed description
“This is not simply a company renaming itself, but doing the same thing,” Musk wrote.
Forbes
Elon Musk’s Twitter Rebrand Sets Stage For Everything App ‘X’ To Takeoff, Experts Say—Here’s How (opens Forbes)
Published Jul 24, 2023
Forbes's feed description
Outrage is part of Musk’s brand and experts told Forbes it would be unwise to write off the billionaire for his unconventional approach to rebranding Twitter.
Fox News
Twitter users roast Elon Musk's 'boring' platform rebrand to X: 'Sounds like a midlife crisis' (opens Fox News)
Published Jul 24, 2023
Fox News's feed description
Americans in the Big Apple revealed their thoughts on Elon Musk rebranding Twitter to "X." Musk announced tweeted about the rebrand Sunday, just ahead of the change.
NBC Los Angeles
Elon Musk's rebrand of Twitter to ‘X' could get him in legal trouble with Mark Zuckerberg and Microsoft, experts say (opens NBC Los Angeles)
Published Jul 24, 2023
NBC Los Angeles's feed description
Elon Musk’s Twitter rebrand is legally risky, experts say: Meta, Microsoft and multiple other companies already own trademarks to “X” as a name.
NBC 5 Dallas-Fort Worth
Musk explains why he's rebranding Twitter to X: It's not just a name change (opens NBC 5 Dallas-Fort Worth)
Published Jul 24, 2023
NBC 5 Dallas-Fort Worth's feed description
Musk plans for X to expand to “add comprehensive communications and the ability to conduct your entire financial world.”
NPR
What Twitter's rebranding as X could mean for its value (opens NPR)
Published Jul 24, 2023
NPR's feed description
Twitter's been going through an especially rough patch lately. But its brand and tweets are well known. Giving those up as the company transitions to X could be an expensive loss of brand value.
ABC 7 Los Angeles
'The everything app': What Musk's rebranding of Twitter to X could mean for future of his companies (opens ABC 7 Los Angeles)
Published Jul 24, 2023
ABC 7 Los Angeles's feed description
Elon Musk has literally X'd out the iconic Twitter logo. The change could be part of a broader ecosystem within his other technologies.

Showing the first 25 of 52 headlines. ·

Identical headlines usually mean shared wire copy. They are counted as separate articles but are not independent confirmation.