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Coverage dated October 26, 2026

Dickies Arena renamed Ariat Arena in new 10-year partnership

Headline from FOX 4 Dallas

Fort Worth's Dickies Arena has changed its name to Ariat Arena.

FOX 4 Dallas's own description from its feed. We collect headlines and these descriptions, not full articles; read the original reporting below.

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Reports & sources

2 articles, oldest first.

  1. NBC 5 Dallas-Fort Worth

    Fort Worth's Dickies Arena is now Ariat Arena (opens NBC 5 Dallas-Fort Worth)

    Published

    NBC 5 Dallas-Fort Worth's feed description

    The arena home of Fort Worth’s Stock Show and Rodeo has a new name — Dickies Arena is now Ariat Arena. The Fort Worth-based Western wear company announced it had secured naming rights for the 14,000-seat arena for at least the next decade.

  2. FOX 4 Dallas

    Dickies Arena renamed Ariat Arena in new 10-year partnership (opens FOX 4 Dallas)

    Published

    FOX 4 Dallas's feed description

    Fort Worth's Dickies Arena has changed its name to Ariat Arena.